A panel of admissions deans from Princeton, Grinnell, Penn, Bryn Mawr, Marquette, UVM, Williams, and Wesleyan explain what matters and what doesn’t in this Wall Street Journal On Campus video moderated by Unigo.com CEO Jordan Goldman. The bottom line is that admissions officers are looking for students of high character who will contribute positively to their campus communities. Students who demonstrate character and integrity in all aspects of life, both online and offline, have nothing to fear.

Other videos in this series answer questions about the importance of SAT scores, college application red flags, letters of recommendation, what makes a great essay, appropriate parental involvement, and other areas of concern to those going through the college application process.